Financial Institution Web Strategies
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Stay at the Top of Your Members' Minds - Put your brand in their Inbox

Email Marketing

Remind your members of what you have to offer

In 2007, L9's design team began research to determine what kind of affect a well-planned and implemented email marketing program could have on a credit union's overall marketing strategy. After after some experimenting, we now offer strong email marketing services to our credit union customers. Today, several of our CU clients are very active on a monthly or even weekly basis with effective email marketing programs, ultimately producing great results for their brand and for their member acquisition and retention efforts.

The Benefits:

  • Your brand is regularly and consistently presented where your members or potential members look every day - their email inbox.
  • Current promotions are delivered right to recipients and content drives many of them right back to your website.
  • Based on click-throughs, we can tailor special recipient lists so your email marketing messages are targeted to the people that really want them based on what they've already chosen to click on in previous messages.
  • There is nothing "spam-like" about our email marketing system. All of the industry standard and correct methods are used so that your recipients continue to respect you as a professional trusted resource.
  • It is very easy to create an email campaign.
  • Compared to traditional mass mailings, the cost per recipient is extremely low.
  • In conjunction with L9's website management system, you can create special landing pages and direct your email recipients to tailored content. This is great for creating promotion specific content, driving traffic to surveys, or conducting contests.

The Features:

  • Email designs can be custom developed by the L9 team, or can be converted into templates that your team can use to generate your own campaigns at any time without our assistance.
  • HTML email designs are created by the same designers that conceptualized your CUsite interface, who also have gathered extensive knowledge about what makes a good email design and what keeps your email marketing messages from falling victim to junk mail filters.
  • Access comprehensive and graphical email traffic and click reports easily and compare reports for multiple campaigns over time to determine how to improve results.
  • Export reports to PDF and other formats for presenting as "proof of concept" (this has the potential to make your marketing team look really good).
  • Manage subscriber lists quickly and easily. Import and export subscribers, and generate new subscriber lists based on clicks or views.
White Paper
Website “Standards”
What Really Matters for Credit Unions Online?
(Full Version) By Jason Powell, Design Director - L9